Objectives | – To educate fathers and their families about the importance of early detection of prostate cancer. – To empower participants to create videos that inspire action and spread awareness within their communities. – To cultivate a supportive online community dedicated to men’s health advocacy. |
Eligibility | The competition is open to all Malaysians aged 18 and above. |
Theme | “Healthy Dad, Happy Dad” |
Video Specifications | – The video must incorporate the message about fatherhood and prostate cancer, risk factors and early detection. – In a vertical format, the video length should not exceed 3 minutes. |
Submission Process | – Participants must tag challenge hashtag: #DadsAgainstCancer and label the organiser’s Instagram account (@BeatProstateCancer) https://www.instagram.com/beatprostatecancer/ – Participants must fill up the contest registration form: https://bit.ly/healthydadvideocontest Submission Deadline: 20 July 2024 |
Sharing and Engagement | – Once submitted, participants are encouraged to share their videos on their own Instagram profiles. – Participants must actively promote their videos and encourage likes and engagement from their followers. – The number of likes and engagement (comments, shares) on each video will be taken into consideration during the judging process. |
Judging Criteria | – Creativity of the content. – Relevance to the theme. – Level of engagement generated by the video. |
Category | Category A: EnglishCategory B: MalayCategory C: Mandarin |
Prize | For each category: 1st Prize: RM800 + e-Certificate 2nd Prize: RM500 + e-Certificate 3rd Prize: RM250 + e-Certificate Consolation Prizes: RM100 + e-Certificate *Prizes in Touch ‘n Go Credits |
Announcement of Winners | The winner will be announced in August via the organiser’s Instagram account. The decision of the judges is final. |
Rights & Permissions | – By participating in the competition, participants grant the organiser permission to share their videos on their Instagram account and other promotional materials. – Participants retain the rights to their videos and can continue to share them on their own platforms. |
Compliance with Instagram Guidelines | All entries must comply with Instagram’s community guidelines and terms of service. Any inappropriate or offensive content will lead to disqualification. |